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Primer

Primer Review

Is It the Right Payment Solution for Your iGaming Business?

Adequate
Payment Orchestrator
Visit Primer

By the iGaming Payment Solutions Editorial Team ·

Primer is a London payment orchestrator, founded in 2020, that routes an operator's payments across 70+ connected PSPs from a no-code visual builder and processes no payments itself. It fits sportsbook and lottery operators that move $500k or more a month through three or more PSPs and want their payments team to change routing without an engineering release. Every deposit and payout pays the PSP's rate plus a 0.2-0.6% routing fee under a 6-month contract, while reserves, settlement and chargebacks stay with the PSPs. No casino operator is among its clients. Primer booked a 2023 operating loss of GBP 15.6M on GBP 2.9M of revenue and runs on the $100M Series C it closed in May 2026.

1.5/5 Trustpilot (26)
Founded London, UK100+ Payment Methods
Multi-PSP SportsbooksNo-Code Routing TeamsEnterprise in EuropeLottery OperatorsNot a fit: Small OperatorsNot a fit: Operators Without PSPs
#Visual Routing Builder#70+ Connected PSPs#Routing Fee on Top of PSP#Dabble and Jackpot.com#Paysafe Cards on Primer#$170M Raised

What operators ask about Primer

Is Primer legit?

Yes. Primer is PCI DSS Level 1 certified and has raised $170M, most recently a $100M Series C led by Sofina in May 2026. It holds no payment license, because the connected PSPs process and settle the money, and the MGA and UKGC licenses it serves belong to the operators.

More in Compliance →

How much does Primer charge?

  • Deposits: a 0.2-0.6% routing fee on top of the connected PSP's rate
  • Payouts: the same 0.2-0.6% added to whatever the PSP bills for the payout
  • Currency conversion: a 0.3-0.7% FX markup
  • No setup, monthly or integration fee

More in Pricing →

Does Primer work for iGaming?

Yes, for sportsbooks and lottery. Primer serves gambling directly, and its gambling clients are two operators, both with measured results on the platform.

  • Dabble runs its Australian sportsbook payments on Primer
  • Jackpot.com A/B tests payment routes across US markets in the builder
  • Paysafe processes cards on Primer, live as of June 29, 2026, and targets iGaming first

More in Features →

How the catalog's payment orchestrators compare

Spreedly, Gr4vy and Yuno are left out because they carry no dedicated iGaming underwriting track, which is the inclusion bar here.

AxisIXOPAYIXOPAYPrimerPrimerthis reviewCorefyCorefy
PositioningWhite-label orchestration plus TokenEx tokenization; enterprise tier, K1-backedNo-code drag-and-drop routing builder; best-funded at $170M raisedMid-market entry point; 600+ connectors, white-label dashboard, no lock-in
Connectors500+ adapters (200+ PSPs)70+ PSP connections600+ ready-made connectors
Founded2014, Vienna, Austria2020, London, UK2018, London, UK
Orchestration fee0.1-0.5% + PSP0.2-0.6% + PSP0.2-0.7%
Pricing modelPlatform fee plus per transactionRevenue sharePlatform fee plus per transaction
Volume floor$500k+$500k$250k
Contract lock-in12 months6 monthsNo lock-in
Catalog score6.5 / 106.0 / 106.0 / 10

News about Primer

All payment news
  • Product

    Paysafe goes live on Primer for card processing, wallets to follow

    Paysafe announced on June 29, 2026, that it is live on Primer for card processing, integrated through Primer for Partners, the no-code route Primer opened in December 2025. It is already processing for merchants across North America, Europe and Australasia, and names iGaming first among the target verticals. Skrill, Neteller, paysafecard and Paysafecash are queued behind the card rail with no date attached.

    Paysafe newsroom, Paysafe joins Primer platform · Finextra press release

Quick Info

Type
Payment Orchestrator
Founded
2020
HQ
London, UK
Pricing
Revenue sharePrimer charges the share as a routing fee that sits on top of what the connected PSPs charge.
APMs
100+Primer routes to 70+ connected PSPs rather than processing payments itself, so an operator reaches only the methods its own PSP contracts cover.
Settlement
Set by the connected PSP

Our iGaming Score: 6.0/10

5 weighted criteria, with Trustpilot shown for context

  • iGaming Fit

    Serves gambling directly, no dedicated iGaming team, no casino-platform connector, no acquiring of its own

    Weight
    30%
    Score
    6.0
    Rating
    Adequate
  • Geographic Coverage

    Europe, North America and Asia-Pacific, 35 countries, no acquiring of its own

    Weight
    22%
    Score
    6.5
    Rating
    Adequate
  • Security & Compliance

    No payment license held, KYC and chargebacks with the connected PSP

    Weight
    20%
    Score
    3.0
    Rating
    Weak
  • Fees & Pricing

    0.2-0.6% routing fee as a revenue share, PSP processing billed on top

    Weight
    16%
    Score
    7.8
    Rating
    Strong
  • Tech & Integration

    REST API, 1-week onboarding

    Weight
    12%
    Score
    7.5
    Rating
    Strong
  • User Trust

    1.5 on Trustpilot from 26 reviews

    Weight
    context only
    Score
    3.0
    Rating
    Weak
  • Overall
    Weight
    100%
    Score
    6.0
    Rating
    Adequate

We score each provider on 5 weighted criteria using a 1 to 10 scale. iGaming Fit carries the most weight at 30%, because it measures whether and how directly the provider serves gambling. Geographic Coverage gets 22%. Security & Compliance gets 20%. Fees & Pricing gets 16%. Tech & Integration gets 12%. The final score is a weighted average of those 5. Trustpilot is shown for context but carries no weight, since player reviews of casinos are not a read on B2B acquiring quality.

Score Explanation

Primer's total of 6 comes from what an orchestrator leaves to others. It holds no payment license of its own, and KYC and chargebacks run through the connected PSPs, so Security & Compliance sits at 3. iGaming Fit is 6 because Primer serves gambling directly but has neither a dedicated iGaming team nor a casino-platform connector, and it owns no acquiring. Geographic Coverage is 6.5 for Europe, North America and Asia-Pacific across 35 countries, though gambling traffic rates Limited in all three of its local-method markets. Fees & Pricing is 7.8 because the routing fee runs 0.2-0.6% and covers routing only, with PSP processing billed on top, and Tech & Integration is 7.5 on a REST API with 1-week onboarding. User Trust is 3, from a 1.5 Trustpilot rating on 26 reviews.

Who Is Primer Best For?

The operator profiles that fit, and the ones that do not

Recommended For

  • Sportsbooks running three or more PSPs. If your volume clears Primer's monthly minimum and runs through three or more PSPs, the approval gap decides the fit. Where the best and worst PSP in one country differ by 3% or more in approval rate, routing each country and card type to the better performer recovers more than the routing fee costs.
  • Payments teams that own routing. A payments team can send German Visa cards to one acquirer, UK debit cards to another and fall back to a third on decline, then change that logic itself in the builder. That matters if every routing change today waits in your engineering queue.
  • Licensed books in several markets. MGA and UKGC licensees selling into several markets can set region-specific logic in the builder for each market's restrictions, authentication rules and PSP preferences, instead of running one routing table for every country.

Not Recommended For

  • Operators without their own PSP contracts. Primer processes nothing and holds no acquiring license, so every deposit still needs a PSP contract you sign yourself. Nuvei processes deposits itself as a full-stack PSP with direct acquiring, at 1.5-3.5% per deposit.
  • Mid-market books. Below $500k a month Primer does not take the account, and at that volume routing rarely recovers enough approvals to pay for its fee. Corefy boards from $250k and Finera from $300k.
  • Operators on niche regional PSPs. A regional PSP outside Primer's 70+ connections needs custom integration work before it takes your traffic. Finera and Corefy each carry 600+ PSP connectors.

Geographic Coverage

Per-market verdict, regions, and market focus

Each market carries two verdicts, one for an offshore operator and one for a locally licensed one, because the same provider fits them differently. The overall score rates the company, and these verdicts rate its fit for your market.

Offshore operator

Curaçao / Anjouan license, serving grey and restricted markets.

Limited at best, in 3 markets.

Licensed operator

Holds the local license in a regulated market.

Limited at best, in 3 markets.

Market-by-market verdict

No market reaches Solid for an offshore operator, and the strongest cells below are Limited.

5 Limited
MarketCasinoSportsbook
AU Australia—
Limited44
BR Brazil
Limited38
Limited38
NL Netherlands
Limited38
Limited38

The tier is the verdict. The small number orders providers inside a tier, and it is not a provider-level score. Full method on our methodology page.

RegionsEuropeNorth AmericaAsia-Pacific

Coverage Analysis

Primer operates in 35 countries across Europe, North America and Asia-Pacific, and Europe, led by the UK, is its strongest region. It adds no local acquiring of its own, so its reach in any market is the reach of the PSPs an operator connects.

Regional Breakdown

Europe: Acquirers approve at different rates from one European market to the next, which is where routing earns its fee for a book selling into several of them. In the Netherlands, a KSA-licensed market, Primer routes iDEAL through connected PSPs for sportsbooks and casinos.

Asia-Pacific: Australian sportsbooks route PayID, which Primer supports through its Monoova integration, and bank transfers by BPay and direct credit to connected PSPs. Primer is expanding into Australia, New Zealand, Indonesia, Malaysia and Turkey.

Americas: Brazilian sportsbooks and casinos route Pix through connected PSPs, and only a BCB-authorized PSP underneath can settle bettor Pix, so a Brazilian book signs that PSP before Primer adds anything. Primer is also expanding into the US, where Jackpot.com A/B tests payment routes in the builder.

Gambling Licenses Served

  • MGA
  • UKGC

Key Features for iGaming Operators

Products, payment methods, and verticals

Key Products

  • Orchestration platform
  • Visual builder
  • Vaulting

Primer sells one orchestration platform built around the visual routing builder, with a card vault shared across PSPs, a BI dashboard that covers every connected PSP with automated reconciliation, and a unified checkout. Its routing combines builder rules with machine learning, sends each country and card combination to the connected PSP with the best approval rate, and shifts traffic to another PSP when one is slow or declines. Primer Companion, launched in November 2025, is an AI agent that queries performance data, flags routing anomalies and suggests flow changes in plain language, and it has no proven cost savings yet. Primer for Partners, opened in December 2025, lets a PSP connect to Primer without code.

Payment Methods

Primer's PSP connections reach 100+ payment methods across cards, bank transfers, wallets, local methods and crypto, but an operator offers only the methods its own PSP contracts cover. Apple Pay and Google Pay run natively in Primer's checkout and are processed by a connected PSP that supports them. Players pay in crypto only through a connected crypto partner, and Primer settles nothing in crypto. The builder sets which methods each customer segment sees without a code change. Paysafe's Skrill, Neteller, paysafecard and Paysafecash are announced for Primer behind Paysafe's card rail and are not live, with no date set.

Verticals

Primer serves gambling operators directly and builds its platform for high-risk verticals such as iGaming, crypto and trading, while its client base leans toward eCommerce. iGaming leads the target verticals for Paysafe's card rail on Primer.

  • iGaming
  • eCommerce
MethodsPrimer routes to 70+ connected PSPs rather than processing payments itself, so an operator reaches only the methods its own PSP contracts cover.
100+
Crypto
Via a partner
Currencies
100+ fiat, crypto
iGaming integrations
0
  • Deposit ProcessingAvailable

    100+ payment methods

  • Withdrawal / PayoutNot available

    Not published

  • Instant WithdrawalsNot available

    Not published

  • KYC / AML Built-inNot available

    Via the connected PSP

  • Chargeback ProtectionNot available

    Follows the connected PSP

  • Multi-CurrencyAvailable

    100+ fiat, crypto

  • API IntegrationAvailable

    REST API + SDK

  • Crypto SettlementNot available

    Fiat settlement only

  • Local Payment MethodsAvailable

    Local methods in 3 markets

  • iGaming SpecializationAvailable

    Visual routing builder

  • Geographic CoverageAvailable

    35 countries across Europe, North America, Asia-Pacific

Pricing & Fee Structure

Fee structure and pricing model

Pricing

Revenue share
Deposit Fee

0.2‑0.6% + PSP

Withdrawal Fee

0.2‑0.6% + PSP

Settlement

Set by the connected PSP

Methods

100+Primer routes to 70+ connected PSPs rather than processing payments itself, so an operator reaches only the methods its own PSP contracts cover.

Rolling Reserve

Depends on PSP

FX Markup

0.3-0.7%

Setup / Monthly

0 / none

Integration Fee

$0

Revenue Share

Yes

Pricing Details

Primer charges a routing fee of 0.2-0.6% per transaction as a revenue share, on top of what the connected PSP charges for processing. The all-in cost of a deposit is the PSP's rate plus 0.2-0.6%, and payouts carry the same routing fee on top of the PSP's payout fee. Paysafe, which processes cards on Primer, charges 1-2.9% per deposit, and Primer's fee comes on top of that rate. Currency conversion adds a 0.3-0.7% FX markup. Primer charges no setup fee, no monthly fee and no integration fee, and it holds no rolling reserve of its own, since any reserve is the PSP's. Finera charges 0.1-0.5% for its routing layer and Corefy 0.2-0.7%. IXOPAY adds a $5k+ one-time setup fee to its routing rate. The visual builder is what Primer's fee pays for.

Speed & Settlement

Transaction processing and settlement timelines

Deposit
Not published
Withdrawal
Not published
Settlement
Set by the connected PSP
Settlement currencies
Multi‑currency
Refunds
Depends on PSP

Deposit speed, payouts to players, settlement to the operator and refunds all follow the connected PSP, and Primer's routing step adds negligible latency to each transaction. The PSP mix is therefore the settlement decision. Paysafe, which processes cards on Primer, settles T+3, so a card deposit taken on Friday reaches the operator on Wednesday, and it pays players out in under 24 hours. Adyen settles T+1 to T+3, so an operator with an Adyen contract behind Primer can see card cash up to 2 business days sooner than on Paysafe.

Integration & Tech

Developer experience and technical capabilities

API Type
REST API + SDKPrimer ships a visual builder where routing rules are set without code, and the SDK targets mobile.
Onboarding
1 week
Sandbox
YesFull sandbox
Mobile SDK
Yes
White-Label
NoPrimer sells no white-label product for resale, and an operator customizes its checkout in the drag-and-drop builder.
Docs Quality
Excellent
View API Documentation

Integration Assessment

Primer's core product is a drag-and-drop builder where a payments team sets routing rules by geography or card type, adds fallbacks on decline, tests a flow and deploys it. A routing change goes live in minutes with no code release. Underneath sits one REST API with webhooks, plus SDKs for iOS, Android, React Native and Web. The orchestration layer takes 1 week to set up, and connecting live PSPs adds time that depends on the operator's existing contracts. Finera onboards in 1-2 weeks and IXOPAY in 2-4 weeks, so Primer's layer goes live up to 3 weeks sooner. Primer has no pre-built connector to a casino platform, so a casino operator integrates through the API. It sells no white-label product for resale, and checkout is customized in the builder.

Risk & Compliance

Licensing, fraud prevention, and regulatory compliance

Supported Gambling Licenses

  • MGA
  • UKGC
KYC/AML Automation
Not available. Via the connected PSP
Chargeback Protection
Not available. Follows the connected PSP

Licenses and Registrations

  • PCI SSCPCI DSS
Fraud Prevention
ML fraud detection
Responsible Gaming
Yes
Tokenization
Yes
Dispute Resolution
Self-service + support

Compliance Context

Primer holds PCI DSS Level 1 certification and keeps card tokens in a central vault that works across every connected PSP, so a saved card can go to any acquirer in the operator's mix. Fraud screening runs on a machine-learning model fed by pooled transaction data from every connected processor, with custom rules set in the builder. KYC and AML checks run through the connected PSPs and third-party services, and Primer routes the verification requests without performing the checks. Chargeback liability sits with the PSPs, while Primer tracks disputes from every processor in one dashboard with self-service tools and support. Responsible gaming tools come through the API.

Regulatory Position

Primer holds no acquiring license and no banking license, because processing and its regulation sit with the connected PSPs. It serves operators licensed by the MGA, the UK Gambling Commission and other EU regulators, and license gating runs through the PSPs. Primer secures the routing layer, while the PSP answers for the payment, so an operator's regulatory exposure on each flow sits in the PSP contract it signs.

About Primer: Company Background

Company and product information

Company Name
Primer
Headquarters
London, UK
Founded
2020
Employees
220+
Company Type
Private
Product Type
Payment Orchestrator
Licenses
PCI SSC PCI DSS
Key Products
Orchestration platform, Visual builder, Vaulting
Website
primer.io
Supported Verticals
iGaming, eCommerce
Integration Type
REST API + SDK
Settlement Speed
Set by the connected PSP
Onboarding Speed
1 week
Named iGaming Clients
Dabble (betting), Jackpot.com (lottery)

Company History

2020: Paul Anthony and Gabriel Le Roux, both formerly at PayPal and Braintree, founded Primer in London. Seedcamp, Speedinvest and Kima funded the pre-seed, Balderton Capital led a GBP 3.2M seed round in May, and Accel led a GBP 14M Series A in November.

October 2021: ICONIQ Growth led a $50M Series B at a $425M valuation, with Accel, Balderton, Seedcamp, Speedinvest and RTP Global taking part.

November 2023: Tencent invested in Primer in a separate corporate round.

2025: J.P. Morgan Payments integrated with Primer in March, with GetYourGuide as the first merchant on it. Primer launched the Primer Companion agent in November and opened Primer for Partners to PSPs in December.

2026: Sofina led an oversubscribed $100M Series C in May with Peak XV taking part, and the money goes to AI payment tooling and to US expansion, where ARR was doubling year over year. By June 29 Paysafe was live on Primer as a card processor, already serving merchants across North America, Europe and Australasia.

What Users Say About Primer

26 reviews on Trustpilot

1.5out of 526 reviews
5 stars00%
1 star26100%

Review Analysis

Primer holds a 1.5 Trustpilot rating from 26 reviews, and every one of them is 1-star. The reviews come from end customers of Yourselfirst, a merchant that runs payments on Primer, and none of them reviews Primer's service to merchants. A 26-review sample is too small to judge a B2B routing layer that consumers never knowingly touch.

Context for Operators

Primer's enterprise clients renew their contracts, so an operator's diligence belongs on the 2023 loss and on references such as Dabble.

Named iGaming Clients

Dabble (betting), Jackpot.com (lottery)

Dabble, a licensed Australian sportsbook, runs its payment stack on Primer. It held a 96% authorization rate through the 2023 Melbourne Cup peak and recovered more than AUD 1M in failed payments through fallback routing in 2025. Jackpot.com, a US lottery operator, uses the visual workflows to A/B test payment routes across US markets. Outside gambling Primer sells to enterprise accounts in several verticals, among them GetYourGuide, Lime, Conforama, AppsFlyer, Eldorado, New Look, Printify and Maisons du Monde.

Operational Details

Business terms, contracts, and support

Dedicated Account Manager
Dedicated account manager
Minimum Monthly Volume
$500k
Contract Lock-In
6 months
Migration Support
Yes
Min/Max Transaction
Not published
Biometric / One-Click
Yes
Reporting
Advanced BI

At the $500k monthly minimum, the 0.2-0.6% routing fee comes to $1,000-3,000 a month on top of PSP fees, and the 6-month lock-in commits the operator to $6,000-18,000 in routing fees before it can leave. Reserves and money in settlement sit with the PSPs, so each PSP contract sets how much capital the operator has locked or in transit at any time.

Frequently Asked Questions

8 questions about Primer

Our Verdict: Should You Use Primer?

Final assessment for iGaming operators

Adequate

Overall iGaming Score

Summary

An operator gets routing its payments team can change without engineers, and pays a routing fee on every deposit and payout on top of the PSP's rate. The counterparty is a loss-making company carried by its May 2026 Series C, while every license, reserve and chargeback stays with the PSPs underneath. The deal pays where approval rates between the operator's best and worst PSP in a market differ by 3% or more, and where they do not the fee is overhead.

Strongest Point

Fallback routing on Primer recovered more than AUD 1M of Dabble's failed payments in 2025, after a 96% authorization rate at the 2023 Melbourne Cup.

Key Limitation

Primer lost GBP 15.6M at operating level on GBP 2.9M of revenue in 2023, so the routing layer under an operator's cashier runs on investor money until the business covers its costs. The $170M Primer has raised is what carries that loss rate.

Recommendation

Sign with Primer if you run three or more PSPs and want your payments team to own routing. Fix the routing fee at the bottom of its range for your volume, and write an exit into the lock-in tied to measured approval gains.

Pros

  • Routing changes go live from the visual builder in minutes with no code release, so a payments team can move traffic off a failing acquirer the same day.
  • Charges no setup or integration fee, where IXOPAY bills $5k+ up front and Corefy $0-3k.
  • One card vault works across every connected PSP, so saved cards stay usable when the operator adds or drops an acquirer.
  • Paysafe's card rail is live on Primer, with iGaming as its first target vertical, which gives gambling operators a card acquirer already connected.

Cons

  • Leaves every PSP contract to the operator, since Primer processes no payments and holds no acquiring license, and nothing routes until those contracts are signed.
  • Requires $500k a month, which shuts out mid-market books.
  • Charges its routing fee in addition to the PSP's rate on every deposit and payout, which adds $1,000-3,000 to the monthly bill at the minimum volume.
  • The 6-month lock-in keeps a routing layer that fails to lift approvals on the bill until month 6.
  • Its gambling clients are one sportsbook and one lottery, so a casino operator signs without a casino reference on the platform.
  • Runs at an operating loss, GBP 15.6M in 2023, which makes Primer itself a counterparty risk for the cashier that runs through it.

Ready to evaluate Primer for your business?

Primer vs. Alternatives: How It Compares

Similar payment processing solutions

Operators under Primer's minimum belong with Corefy, which boards from $250k a month, or Finera from $300k, both with no lock-in. An operator that wants one processor in place of an orchestration layer should look at Nuvei, a full-stack PSP with local rails in 44 markets, or at Adyen from $1M+ a month. Paysafe pairs with Primer, since its card rail runs on it.

When to Choose an Alternative

  • Finera

    Choose Finera if your volume falls between $300k a month and Primer's minimum, or you run a PSP that Primer does not connect to. It charges 0.1-0.5% for routing, signs with no lock-in and carries 600+ PSP connectors, with onboarding at 1-2 weeks.

  • Corefy

    Choose Corefy if your volume starts at $250k a month and you want no lock-in. It routes for 0.2-0.7%, carries 600+ connectors and is registered as a Visa Third Party Agent and in Mastercard's Registration Program, where Primer holds PCI DSS only.

  • IXOPAY

    Choose IXOPAY if you want white-label orchestration under your own brand. It routes for 0.1-0.5% but charges $5k+ for setup and locks you in for 12 months, where Primer charges no setup fee and signs for 6 months.

  • Nuvei

    Choose Nuvei if you would rather sign one processor than run an orchestrator over several. Nuvei acquires directly, carries 720+ methods and charges 1.5-3.5% per deposit, with a 5-10% reserve for 6 months and a 12-month lock-in.

  • Adyen

    Choose Adyen if you move $1M+ a month and want one acquirer instead of a routing layer. Adyen charges 0.6% + interchange, settles T+1 to T+3 and has held a DNB banking license since 2017, while onboarding takes 4-8 weeks and the lock-in runs 12-24 months.

Alternatives

Providers operators shortlist alongside Primer

  • Finera

    Finera

    Payment Orchestrator
    iGaming score 6.2 out of 10
    Deposit Fee
    0.1‑0.5% routing
    Settlement
    Set by the connected PSP
    Methods
    600+
  • Corefy

    Corefy

    Payment Orchestrator
    iGaming score 6.0 out of 10
    Deposit Fee
    0.2‑0.7%
    Settlement
    Set by the connected PSP
    Methods
    600+
    Trustpilot
    4.2/5
  • IXOPAY

    IXOPAY

    Payment Orchestrator
    iGaming score 6.5 out of 10
    Deposit Fee
    0.1‑0.5% + PSP
    Settlement
    Set by the connected PSP
    Methods
    300+
  • Nuvei

    Nuvei

    Full-Stack PSP
    iGaming score 8.8 out of 10
    Deposit Fee
    1.5‑3.5%
    Settlement
    T+2 - T+7
    Methods
    720+
    Trustpilot
    3.5/5

Related Reading

Operator guides and analysis relevant to evaluating Primer.

End of Report. Primer Provider Assessment Report 2026

Prepared and reviewed by the iGaming Payment Solutions Editorial Team ·

Updated: