Trustly Review

Regional Breakdown

Sweden is the strongest single market, with a 50% payment share, Trustly's deepest bank integration and BankID logins that make deposits close to frictionless. Trustly serves only Swedish-licensed operators there, and Pay N Play is the backbone of their no-registration model. Since April 1, 2026, Sweden has banned credit cards and buy now, pay later for gambling, which moves more deposit volume onto debit-funded bank payments.

In Finland Trustly runs Pay N Play for casinos. Finnish gambling stays a Veikkaus monopoly through 2026 and opens to licensed B2C operators on July 1, 2027, so until then Trustly reaches Finnish players through operators licensed elsewhere, such as MGA or Estonian license holders.

In Denmark Trustly runs Pay by Bank on licensed sites as the second choice after MobilePay and Dankort.

Trustly's German volume has grown as open banking adoption rose, and there it serves only GGL-licensed operators, whose players face a EUR 1,000 monthly deposit cap.

On KSA-licensed Dutch sites Trustly works mainly as the payout rail and the second deposit option next to iDEAL.

The Ecospend acquisition gave Trustly its UK depth and an HMRC contract that processes GBP 30 billion+ in tax payments, and the UKGC credit card ban in force since 2020 pushes UK gambling deposits toward debit and open banking.

Estonia, regulated by EMTA, leads Eastern Europe, and Trustly shares its no-account Pay N Play segment there with Zimpler.

Poland is still developing, and Spain and Portugal work with lower consumer awareness.

In the US, online casino gambling is legal in seven states and sports betting in 30+, so Trustly serves the market state by state, and 500 of its 920 staff work on it.

Verticals

iGaming is Trustly's origin, its core vertical and its largest revenue driver, and Trustly serves gambling operators directly. Pay N Play was built for casino registration flows. A dedicated iGaming team with Pay N Play specialists handles responsible gaming limits, license compliance and payout speed, and gambling operators get new product features first. Trustly also serves eCommerce, retail, travel and government payments.

• iGaming
• eCommerce
• Retail

Deposits complete in under 6 seconds, and payouts reach the player's bank account in under 6 seconds, against under 10 seconds at Brite. Both run on Trustly's own open banking rails, which also carry instant mass payouts. Refunds process instantly, against 3-5 business days at Nuvei. Trustly settles to the operator at T+1, the next business day, in the local currency of each country. Brite and Inpay both settle T+0 to T+1, so either can put same-day funds in an operator's account that Trustly delivers a business day later. Card-led peers hold money longer: Paysafe pays players out within 24 hours and settles T+3, Worldpay pays out in 24-48h and settles T+2 to T+7, and Nuvei settles T+2 to T+7. Paysafe's T+3 keeps 3 business days of deposits in transit against 1 at Trustly.

Integration Assessment

Trustly integrates through a single REST API with webhooks for real-time transaction status, covering deposits, instant payouts, Pay N Play flows and transaction monitoring. iOS, Android and React Native SDKs, hosted and custom checkout and a full sandbox come with it, and the API documentation is public at developers.trustly.com. SoftSwiss, EveryMatrix (MoneyMatrix) and Bragg carry pre-built Trustly connectors. Operators can also reach Trustly through orchestration layers such as Corefy and Nuvei. A direct API build takes 1-2 weeks. High-risk onboarding takes 2-4 weeks of KYB, compliance review and sandbox provisioning, and it runs faster through the platform connectors. Brite onboards in 1-2 weeks, Paysafe in 3-6 weeks and Adyen in 4-8 weeks. Integration difficulty is moderate.

Compliance Context

Every Trustly payment requires the player to log in to their own bank with two-factor authentication, so strong customer authentication happens at the bank. KYC is fully automated because identity comes from that bank login, and Pay N Play pulls the player's identity data from bank records during the payment itself. Trustly stores and transmits no card data, which takes card data breaches off the table. Payments are irrevocable bank pushes, so the operator faces no scheme chargebacks and no stolen-card chargebacks, while a dedicated team handles fraud disputes.

Regulatory Position

Trustly holds its own payment licenses in three countries. Finansinspektionen authorizes it as a payment institution under PSD2 in Sweden. Trustly UK Limited has held an FCA authorization as a payment institution since March 2024, directly on the subsidiary, while the UK business itself came with the Ecospend acquisition. SlimPay holds the group's French payment services authorization from the ACPR. In the US Trustly holds gaming vendor and supplier registrations in New Jersey, Michigan, West Virginia and Colorado, and West Virginia licenses it as a sports wagering supplier and as an iGaming supplier, the first iGaming supplier license the state ever issued. Trustly holds no gaming registration in Pennsylvania or Indiana. It serves operators licensed by the MGA, the UKGC, Sweden, Germany, the Netherlands and US states, works only with iGaming merchants licensed in the EU/EEA, the UK or the US and turns away offshore and unregulated operators. In February 2022 Finansinspektionen fined Trustly SEK 130 million for severe AML deficiencies in its gambling business, where it had left a large portion of its customers out of its KYC and AML processes. Trustly argued that the banks had already run KYC on the end users, and the regulator rejected that argument. Trustly overhauled its AML processes afterwards, the Swedish authorization stayed in force, and no regulator has sanctioned it since. On August 19, 2026, the Florida Attorney General filed two civil complaints in Hillsborough County Circuit Court alleging that sweepstakes casinos are illegal gambling. The complaint against VGW, which runs Chumba, Global Poker and LuckyLand, names Trustly, Inc. as a co-defendant alongside Yodlee and Worldpay Holdco as the Payment Processor Defendants, for supplying the financial infrastructure behind the sweepstakes casinos. The counts against them seek forfeiture and recovery of gambling losses under Florida Statutes 849.12 and 849.29 plus a deceptive trade practices count under FDUTPA, with permanent injunctions, disgorgement and restitution among the relief sought. The case is pending, with no answer, no judgment and no finding of liability.

Review Analysis

Trustly holds 2.8 on Trustpilot from 3,366 reviews written by players, with 57% at one star and 29% at five. One-star reviews cluster around failed payments, money stuck between the player's bank and the merchant with no visibility, unauthorized debits and support that players cannot reach, while five-star reviews praise speed and convenience when a payment goes through. Trustly answers almost every review, often by sending the player back to the merchant.

Context for Operators

Trustly's customer is the casino, while its reviewer is the player, who blames Trustly for failures that start at the bank or the merchant because players do not see it as the middleman. Those reviews stand against $100 billion+ processed a year, and the operator roster keeps running Trustly through the complaints. The number that matters to an operator is the deposit conversion Trustly delivers against cards.

Named iGaming Clients

Unibet, LeoVegas, Betsson, FanDuel, DraftKings, Caesars Sportsbook, Hard Rock Bet, William Hill, Betway, Coolbet, Olybet, Bet25, Mr Green, Betfair, 888, bet365, Flutter Entertainment, Entain, PokerStars

bet365, Flutter, Kindred, Entain, Betsson and LeoVegas run Trustly. Flutter runs it at Paddy Power, Betfair and PokerStars, Kindred at Unibet and 32Red, and Entain at bwin, partypoker and Ladbrokes. Kindred built its Finland-facing Otto Kasino on Pay N Play, and LeoVegas offers Trustly deposits and withdrawals in Sweden. William Hill, Betway, 888, Mr Green, Coolbet, Olybet and Bet25 offer it too, and Nederlandse Loterij launched Trustly instant payouts at TOTO Sport and TOTO Casino in 2023. In the US, Caesars uses Trustly for instant payouts, FanDuel for Online Banking deposits and withdrawals and Hard Rock Bet for pay by bank, a partnership announced in March 2025, while DraftKings accepts it too.