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The market that banned borrowed money, but only where the cashier can see it · Verified 2026-08-01

iGaming payments in Sweden

Sweden's licensed market runs on one national identity loop: BankID turns a deposit into registration, KYC and account opening in a single flow, and a cross-bank Swish payout settles in central-bank money. Onto that loop Sweden bolted one of Europe's broadest funding rules on 1 May 2026: a ban on gambling with any borrowed money. The catch is in the drafting. The duty binds the operator alone, stops at what a cashier can see, and requires nobody to ask where the money came from. Meanwhile the same BankID loop works undisturbed inside the unlicensed market the ban never touches.

betting: regulatedcasino: regulatedSee it on the map
Instant bank transfer / RTPVerified DataBy the iGaming Payment Solutions Editorial Team

13

Providers with a rail here

4

Reach it directly

3

Rails tracked

SEK

Settles in

Quick info

Currency
SEK
Region
Europe
Betting
regulated
Casino
regulated
Dominant rail
Instant bank
Providers
13 (4 direct)
Regulator
Spelinspektionen
Enforcement
payment blocking

A ban on borrowed money that only the cashier can see

SFS 2026:90, in force 1 May 2026, and the hole built into it

The statute is short. From 1 May 2026, license holders and gambling agents may not allow or contribute to gambling financed with credit, and must take appropriate measures to counteract it. The scope is any credit from anyone: credit cards, invoice and buy-now-pay-later, overdrafts, quick loans, e-wallet balances funded on credit. Two design choices decide how it works in practice. The duty binds only the operator, not the payment provider or the card issuer, after the online-gambling association BOS argued the duty belonged with card issuers and was turned down. And the preparatory works say expressly that nobody has to investigate where a payment's money comes from.

What passes through it in practice

  • Swish from an overdrafted account

    No duty to trace the money's origin, so it clears

  • A bank transfer of loan money

    Same reason; the loan happened somewhere the operator cannot see

  • Debit cards

    Expressly outside the ban; paying with your own funds is untouched

  • Mixed-retail card terminals

    A supermarket selling lottery tickets need not block credit cards at the till

What the ban actually stops at the cashier

  • Credit cards

    Blocked as a payment method at every licensed online cashier

  • Invoice and BNPL funding

    Deferred payment of stakes is squarely inside the ban

  • Credit-funded e-wallet balances

    Named by the regulator's guidance of 30 April 2026

  • Links to lenders on gambling sites

    Loan and loan-comparison links must be removed

The proposition even prices the obligation: a measure is appropriate if its cost is defensible against its expected effect. This is a ban on the visible instruments of credit, not on borrowed money as such.

Compliance so far has been contractual rather than punitive. Svenska Spel's terms from 1 May reserve the right to block accounts, void play and treat stakes as forfeited when credit financing is detected; ATG deleted its customers' stored credit cards outright and kept debit. Sanctions run through the ordinary regime, from a remark up to license revocation with fees between SEK 5,000 and 10% of prior-year turnover, and three months in the regulator has published no enforcement decision under the new section. One curiosity survived the drafting: charity subscription lotteries can hold a regulator-granted exemption to extend credit, capped at about SEK 1,480 of total outstanding credit per player, one fortieth of the price base amount.

No-registration casino is a myth; the registration just moved inside the deposit

How Pay N Play actually works, and what changed on 1 August 2026

Sweden's law has required registering every player since 2019; what Trustly's Pay N Play and its rivals did was compress registration, identity verification and the first deposit into one BankID flow. The account exists, the player just never saw a form. Temporary accounts are allowed, but identity must be fully established at the latest before the first withdrawal, which is why the model pairs frictionless entry with an exit gate.

  1. 1

    The deposit is the registration

    A player pushes money via the bank rail; BankID authenticates; the operator registers the player and verifies identity through reliable electronic identification in the same motion.

  2. 2

    Every login now checks Spelpaus

    From 1 August 2026, SIFS 2026:3 requires the self-exclusion register to be checked at registration and at every login through the regulator's dedicated API, under each licensee's own credentials even when a white-label platform runs the check.

  3. 3

    The withdrawal is the final gate

    Full identity must be established before the first payout. Payouts then ride rails that settle in central-bank money: since February 2024 cross-bank Swish payments clear on the Riksbank's RIX-INST platform.

Swish itself is close to universal: 91% of Swedes used it in the past month per the Riksbank's 2026 payments report. Its gambling gatekeeping is quieter than most assume. There is no public scheme rule on gambling merchants at all, and the licensed-only restriction everyone cites is enforced bank by bank. At a licensed cashier the practical shape is ATG's: Swish deposits from SEK 50, Swish withdrawals capped at SEK 20,000 a day, bank transfer for the rest. Cash is banned online outright. And, as in the Netherlands and Germany, no official deposit-method mix exists; Spelinspektionen's statistics cover turnover, surveys and Spelpaus, never payment methods.

  • Trustly (Pay N Play)dominant

    instant bank transfer

    Backbone of Pay N Play: BankID deposit, KYC and payout in one flow, which the law still counts as account registration, just compressed. Restricted to SE-licensed operators, so direct integration is decisive; Trustly itself is a Swedish-authorized payment institution.

  • Swishdominant

    mobile money

    91% of Swedes used it in the past month (Riksbank, 2026); SE-only real-time rail tied to BankID, with cross-bank settlement in central-bank money on RIX-INST since Feb 2024. No public scheme rule for gambling merchants: gatekeeping happens bank by bank, so access rides on banking relationships a PSP cannot simply resell.

  • Visa/Mastercard

    local cards

    Debit only in practice since 1 May 2026: the credit-funding ban killed credit cards at licensed cashiers (ATG wiped stored ones), while debit sits expressly outside it. PSPs must reject MCC 7995 card payments unless the operator is licensed or lawfully outside the Act's scope.

Trustly (Pay N Play)
7 · 2 direct
Swish
8 · 3 direct
Visa/Mastercard
1 · 1 direct
Direct acquiring Aggregated or indirect

Counted from each provider's own recorded rail list, not from its presence in the market. A rail with one provider behind it is a single point of failure whatever the headline coverage number says.

The blocking power that died unused, and the case that gutted the rest

Why Swedish payment enforcement is thinner than the statute book suggests

Sweden wrote a payment-blocking power into the 2019 Gambling Act: a court, on the regulator's application, could order providers to freeze transactions to unlicensed operators. In four and a half years Spelinspektionen never filed a single application, citing practical difficulties, and the power was repealed in July 2023. What replaced it is deliberately narrow: payment providers must reject card transactions coded to gambling, MCC 7995, unless the payee is licensed or the gambling is one Swedish law does not require a license for. The regulator itself concedes the duty is circumvented the moment an operator miscodes the merchant.

The one aggressive payments case ended badly for the regulator. In July 2023 it ordered the Swedish PSP Zimpler, under threat of a SEK 25m penalty, to stop providing BankID-based payments to unlicensed gambling companies. The courts annulled the order, final in February 2025, because under Sweden's directedness doctrine an offshore casino that avoids Swedish language, kronor and marketing is not illegal to serve at all; by the regulator's own estimate only about a third of Swedes' offshore gambling is unlawful today. The consequence is visible in traffic data: eight of the twenty highest-traffic unlicensed sites take deposits and payouts straight from Swedish bank accounts via BankID. The national identity system works inside the black market.

Direct acquiring

4

A direct relationship with the local rail rather than a hop through someone else's.

ProviderRails namedEvidence
WorldlineSwish, Visa/Mastercardindustry knowledge
ZimplerSwish, Pay by Bankindustry knowledge
emerchantpayOpen Banking, Trustlyprovider's own claim
WorldpaySwish, Trustlyprovider's own claim

Aggregated or indirect

9

The rail is reachable, but through an aggregator, a local PSP or a wallet rather than directly.

ProviderAccessEvidence
TrustlyOpen bankingnamed clients
BriteOpen bankingindustry knowledge
Praxis TechVia PSPindustry knowledge
TrueLayerOpen bankingindustry knowledge
FineraVia PSPprovider's own claim
NodaOpen bankingprovider's own claim
NuveiOpen bankingprovider's own claim
PPROAggregatedprovider's own claim
YaspaOpen bankingprovider's own claim

Evidence grades run from named clients through platform catalogs and industry knowledge down to a provider's own claim. A claim we could not corroborate is still shown, labelled as what it is. See our methodology.

Channelization depends entirely on who is counting

The same market, measured four ways

Licensed GGR was SEK 28.2bn in 2025, the highest on record, taxed at 22% since July 2024. How much gambling escapes the license system is the contested number, and the estimates do not overlap politely.

Who countsMethodChannelization
Spelinspektionen (June 2026)Average of a player survey and web-traffic data84% overall in 2025; betting 96%, online casino 81%
The regulator's own two casino indicatorsSurvey vs turnover-adjusted traffic93% against 68%: a 25-point spread, averaged to the 81%
H2 Gambling Capital (2025 revision)Revenue modelling72% overall, online gambling 62%, cut from 91% in one re-model
ATG (Q3 2025)Web traffic74% to 85%, with unlicensed visits up roughly tenfold since 2019

The regulator's raw licensed share of casino web visits is lower still, 54%, before turnover weighting. Skin-betting sites, not casinos, are the single largest slice of unlicensed traffic at 42% in 2025. Whatever the true rate, the 2027 scope reform will be argued from these numbers, and each camp arrives with its own.

The tax itself is stable: every differentiated-rate motion was rejected in March 2026, and the loudest reform proposal came from ATG, which suggested raising the tax on its casino and betting competitors while cutting it for its own horse racing, drawing a joint protest from thirteen rival CEOs. Sweden also became a zero-casino country along the way: the last land-based casino closed in April 2025 and the license category was deleted from the Act on 1 January 2026.

Operator tax

22% of GGR (18% before July 2024)

License economics

Five-year license, SEK264,000 annual supervisory fee; credit-funded play banned since 1 May 2026 (SFS 2026:90), a duty on the operator only

Enforcement reaches

payment blocking

The courts keep shrinking the regulator's biggest wins

What actually stands after appeal

SEK 100M

Record duty-of-care fine, annulled

Against Svenska Spel Sport & Casino, struck down at first instance in June 2025; the regulator's appeal is pending

SEK 28M

Largest duty-of-care sanction still standing

Glitnor (Lucky Casino), March 2025, after 10 of 12 audited high-spending players showed ignored risk signals

1y 10m

Prison in the first promotion conviction

An influencer sentenced in December 2025 to 2y 9m, bundled with tax and laundering counts, cut on appeal in March 2026

June 2026 delivered a split verdict: the same court annulled a SEK 8m sanction against a LeoVegas subsidiary and upheld Videoslots' SEK 12m the same day. What falls is the biggest headline numbers; smaller duty-of-care sanctions and the AML fines have held.

For payments teams the limit machinery matters more than the fines. Sweden has no statutory deposit cap; players set their own, a rise takes effect at the earliest 72 hours after the request, and since an April 2025 legal position the old limit period must fully expire first. The next turn is drafted: a June 2026 consultation, closing 10 August, proposes swapping the mandatory player-set deposit limit for a loss limit, which would change the metric every Swedish cashier is built around. Spelpaus, meanwhile, holds about 138,000 self-excluded people, but new registrations have fallen 27% in two years, and a 10-day exclusion option was added in June 2026, the first change to the menu since launch.

Markets that run on the same rail

Where a cashier built for this market mostly transfers, and where it does not